Relton Associates Are You Google Fit For Business? report focus’ on 50 key ranking criteria used by Google.
The reports operate on a traffic light system highlighting results as the following:
RED
Needs urgent attention and is most likely holding your search engine presence back
AMBER
Fixing these will impact your search engine results positively
GREEN
Already addressed and running well in the eyes of search engines (like Google)
The report will then go in to greater detail as to what exactly needs fixing. It is a ‘to do list’ so to speak. Yours to keep, or share with your wider team, or give to your developer as you wish.