e-commerce Insights and Expo Olympia London

Blogging for e-commerce Insights

Blogging for e-commerce Insights

Blogging can take up a lot of time, unless it’s about topics you enjoy. I certainly don’t consider myself to be a great blogger as I simply don’t do enough. Neither am I what I would consider a ‘natural writer’. Making time to blog when you have other paid work to complete is a constant internal discussion I have with myself…but I have been doing more blogging for e-commerce Insights as we all as for myself.

Board of Experts for e-commerce Insights

Board of Experts for e-commerce Insights

So what’s changed? The only thing that has changed is I’ve been writing about topics I really enjoy. When you do this it’s suddenly not work at all. So here’s three blog posts I’ve written for e-commerce Insights. e-commerce Insights is part of the e-commerce Expo which is event dedicated to the entire breadth of e-commerce from acquiring traffic to warehouse operations. This years e-commerce expo teas place at Olympia London on September 28-29th 2016

Enjoy the read:

Finding the metrics that really matter: Gold-plated KPIs or vanity fluff – with hundreds of different metrics available, how can you be sure you are using the right data to make smarter decisions?

Single Customer View Cynics vs Believers: Is SCV within reach or a mythical beast? – Wouldn’t life be better for everyone if you could see all your customers’ interactions, across all platforms and devices, in one place?

What does customer experience mean to you? – We ask the experts – Does your brand provide the best customer experience to its consumers?

As a member of the Board of Experts for e-commerce Expo, TFM and Customer Contact Expo you will find me Blogging for e-commerce Insights on a regular basis.

OSCE at Work in Ukraine

SEO round table at the OSCE

SEO round table at the OSCE

Now there’s a couple of more acronyms for you. The Organisation for Security and Co-Operation in Europe (OSCE) held their annual round table in Vienna on May 12th where I presented (via Webex) an insight in to Search Engine Optimisation (SEO).

SEO Roundtable at the OSCE Webex Image

SEO Roundtable at the OSCE Webex Image

This was part of a contract won last month to conduct an SEO audit for the OSCE website, which I have to say I am looking forward to with utter enthusiasm. ‘I bet you say that about all your gigs’ I hear you say? Often I do, but that’s because I enjoy my work, but this digital SEO strategy piece genuinely excites me.

The OSCE is an organisation which is clearly forward thinking where many similar organisations are completely unaware of the ‘Power of SEO’. In particular, the power to influence and potentially change behaviours through informative online articles and content. Eastern Ukraine is currently experiencing unrest on a deadly scale and the digital space is laden with propaganda built to confuse an audience. The OCSE is in a prime position to set the record straight as a recognised official organisation and a ‘go to’ place for reliable and unbiased information.

SEO strategy is built around three main areas:

1. Website Architecture: This is how the website has been built and whether the Content Management System (CMS) itself is able to react to the SEO requirements every website need to be able to promote. The CMS needs to be able to be easily ‘read’ by search engines. It also needs to be user friendly for today: Site upload speeds and Mobile Responsive Designs are just two examples of priorities for Search Engines

2. Content is King: This has been consistent since SEO began. If the content is interesting then Search Engines want to serve this up to the public. Content includes images and video as well as the written word

3. Links: Particularly from Social and the ‘noise’ created by people talking about a subject through Social Media channels. Pretty much all links are valuable but links from Social noise have particular value as Search Engines see this as ‘trending and current’

The OSCE do a great job and helping them to project this online genuinely excites me. The SEO round table at the OSCE is just the first of many digital strategy pieces ahead.

You may also be interested in Social Media & Search Engine Optimisation (SEO) in Conflict